This is a girl who is fit but doesn't have a very skinny butt. The claim in this ad is that it's okay to have a big butt and it can be useful. The audience targeted for this ad are women who might be insecure about their butts and also for men. The ethos is that it's okay not to be skinny and the pathos is that not being skinny can have its pros. The logo is Nike-just do it.
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